BIO
Amber Wan is the founder of Baba Yaga Consultancy, a certified B Corp™ that guides SMEs on their sustainable business transition pathways. Amber is a multi-disciplined generalist with a master’s in aviation management and a post-graduate certificate in Data Analytics. She is also an author, B Leader, mentor at the Mercedes Benz beVisioneers fellowship, certified Lego Serious Play Facilitator and GRI Certified Sustainability Professional.
Amber has been in the travel industry for over 17 years, taking various roles global between travel distribution, sales, senior management roles in industry policy setting, governance and financial risk management. Today, she focuses on helping businesses transform with resilient business models with her sustainable business consultancy firm.
ABOUT THE COMPANY
Baba Yaga Consultancy is a B Corp™ certified business management firm assisting SMEs in strengthening their business value proposition by building sustainable strategies and practices that balances profit, people and planet.
At Baba Yaga Consultancy, we empower SMEs to elevate their value proposition by uncovering and expanding their core impact. Through enhanced transparency, robust governance, and sustainable business practices, we help organizations gain recognition and certification in environmental, social, and management excellence.
Our services span sustainability metrics (CDP, UNGC, GHG), impact reporting aligned with global standards (GRI, GHG Protocol), and certification support including B CorpTM and industry-specific audits.

