Co-Founder & Chief Brand Officer of Here We Flo! Certified B Corp™ since 2023.
BIO
Susan Allen is Co-Founder and Chief Brand Officer of Here We Flo, the B Corp on a mission to end shame around periods, pee and pleasure. Since launching via Kickstarter in 2017, Flo has grown into a globally stocked brand across Tesco, Boots, Whole Foods and CVS.
An LSE graduate and former leader in global philanthropy, Susan blends cultural fluency with commercial strategy to build purpose-driven brands that shift conversations and categories.
ABOUT THE COMPANY
We are on a mission to bring a dash of sunshine and a dollop of sustainability to life’s moments. Started by two besties in a bathroom, Here We Flo makes bloody brilliant, vegan friendly, plant-powered period, sensitive bladder and sexual wellness products that you can trust to work. No drama. No bad vibes.
Our fempire started in London but has now gone global! Here We Flo brands (FLO, glo and XO!) are sold in brilliant retailers such as Boots, Superdrug, Whole Foods and Holland & Barrett in the UK, Monoprix in France, and Kroger, Costco and Target in the USA.
Our products and operations are certified Carbon Neutral, plus 5% of our profits go to marginalised and vulnerable communities where Here We Flo products are sold…and we’re never afraid to make an excellent period, pee or sex pun to make you smile!