WHAT IS SUSTAINABLE BUSINESS CASECOM 2027?
The next generation of value-led business leaders starts here.
Sustainable Business CaseCom is a cross-city university competition that challenges students to solve real sustainability problems faced by real businesses, and present their solutions on the global stage at B:COMING 2027.
*Sustainable Business CaseCom 2027 is currently open to selected universities only.
supporting ORGANISATIONS


the prize
- Present your solution on stage at B:COMING 2027 in Hong Kong
- USD 1,000 cash prize
- Your case study published in B:COMING’s Conference Proceedings, co-edited with university faculty across all participating cities
- A career opportunity: present your solution directly to the corporate partner’s internal team, with the potential to see your ideas implemented
the challenge
Each team receives a real sustainability challenge from a corporate partner, something the company is actively working to solve.
Teams analyse the operational, cultural, and environmental dimensions of the problem and design a practical, innovative solution suited to their city’s context.
Example: Casetify wants to improve the recycling rate of used phone cases, while boosting sales and increasing customer loyalty. What would you do?
Teams are assessed on depth of research, originality, practical feasibility, and how holistically they’ve considered the problem.
GET IN TOUCH
Are you a student, university partner, or corporate interested in Sustainable Business CaseCom 2027?
Drop your enquiries or register your interest here.
We look forward to hearing from you!
